palm canyon drive font in use: a poster and matchbox
palm canyon drive font in use: a poster and matchbox
hoodzpahdesign | Palm Canyon Drive

A typeface for every occasion.

I’ve gotten pretty good at choosing fonts that “work”, so in this post, I’m going to break it all down for you.

handwritten typography
Photo by Bich Tran: Pexels

Before you look at a single font

Write down 2 or 3 things you want people to feel or understand about the brand when they interact with the product or website. Depending on the project, you may or may not need to talk to clients or other stakeholders to get clear on this.

As you’re exploring potential…

If you’re a designer looking to break into UX, here are the 5 things your case study should demonstrate.

a woman writing notes on a ux wireframe drawing
Image from Unsplash

1. It should demonstrate design thinking and problem solving.

The number one mistake I see designers make is re-skinning popular apps or websites for their portfolios. This is a great way to practice your UI skills, but it doesn’t show that you’re capable of creating a good experience. …

Wall with magazine prints and plants

As creators, the most beneficial thing we can do for our business is just that — to create! But sometimes we get stuck. If you’re someone who often feels stuck, try using this article to identify your weaknesses, and then use your strengths to… uh… ‘unstick’ yourself? …

Strengths you should know

women and laptop
Photo by Brooke Cagle on Unsplash

UX is a fairly popular industry to get into these days, and as it grows in popularity, the field also becomes more competitive. There are tons of online courses and boot camps available, which is great! …

By now, we’ve all heard the prediction that a post-COVID-19 world will bring more remote work flexibility and less business travel. I believe that, with these changes, will also come a huge mindset shift, both for companies and many creative professionals. …

Photo by Marvin Meyer on Unsplash

This week we’re gonna tackle a tough question that I don’t really have the ~right~ answer to, but I wanted to share my take anyway. Have you ever found yourself working on a project where you can’t seem to align on the visual direction? Or where there are so many…

A comprehensive guide for your UX portfolio

Person typing on computer showing app design study
Daniel Korpai on Unsplash

This month I’m coming to you with some UI/UX design portfolio tips thanks to a lovely Instagram friend who posed this question to me:

Dear Maddy,

I am currently pursuing UX design and I wanted to create my first portfolio. Could you tell me what a UX portfolio should consist…

Speech bubbles overlapping: Working Together

Collaboration is such an important skill to master as a designer. As much as we think of the stereotypical designer shutting out the world with their noise cancelling headphones and multiple monitors, that’s just not the reality a lot of the time. …

Visual Q’s: June 2020

Sticky notes, clip board, magnifying glass, speech bubbles

This month I’m going to be answering SUCH a good question that I think anyone trying to break into UX will find helpful. The biggest difference between being a graphic designer and a UI/UX designer for me has been the research bit. …

Maddy Beard

UI/UX Designer | Creative Resident at Adobe

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