A typeface for every occasion. —

I’ve gotten pretty good at choosing fonts that “work”, so in this post, I’m going to break it all down for you. — Before you look at a single font Write down 2 or 3 things you want people to feel or understand about the brand when they interact with the product or website. Depending on the project, you may or may not need to talk to clients or other stakeholders to get clear on this. As you’re exploring potential…

If you’re a designer looking to break into UX, here are the 5 things your case study should demonstrate. — 1. It should demonstrate design thinking and problem solving. The number one mistake I see designers make is re-skinning popular apps or websites for their portfolios. This is a great way to practice your UI skills, but it doesn’t show that you’re capable of creating a good experience. …

As creators, the most beneficial thing we can do for our business is just that — to create! But sometimes we get stuck. If you’re someone who often feels stuck, try using this article to identify your weaknesses, and then use your strengths to… uh… ‘unstick’ yourself? …

Strengths you should know — UX is a fairly popular industry to get into these days, and as it grows in popularity, the field also becomes more competitive. There are tons of online courses and boot camps available, which is great! …

This week we’re gonna tackle a tough question that I don’t really have the ~right~ answer to, but I wanted to share my take anyway. Have you ever found yourself working on a project where you can’t seem to align on the visual direction? Or where there are so many…

A comprehensive guide for your UX portfolio — This month I’m coming to you with some UI/UX design portfolio tips thanks to a lovely Instagram friend who posed this question to me: Dear Maddy, I am currently pursuing UX design and I wanted to create my first portfolio. Could you tell me what a UX portfolio should consist…

Collaboration is such an important skill to master as a designer. As much as we think of the stereotypical designer shutting out the world with their noise cancelling headphones and multiple monitors, that’s just not the reality a lot of the time. …