I’ve gotten pretty good at choosing fonts that “work”, so in this post, I’m going to break it all down for you.

handwritten typography
Photo by Bich Tran: Pexels

Before you look at a single font

Write down 2 or 3 things you want people to feel or understand about the brand when they interact with the product or website. Depending on the project, you may or may not need to talk to clients or other stakeholders to get clear on this.

As you’re exploring potential…

If you’re a designer looking to break into UX, here are the 5 things your case study should demonstrate.

a woman writing notes on a ux wireframe drawing
Image from Unsplash

1. It should demonstrate design thinking and problem solving.

The number one mistake I see designers make is re-skinning popular apps or websites for their portfolios. This is a great way to practice your UI skills, but it doesn’t show that you’re capable of creating a good experience. …

Maddy Beard

UI/UX Designer | Creative Resident at Adobe

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