A brand without strategy is just a logo.

If you design a logo without thinking about strategy first, you’re kind of playing a game of pin the tail on the donkey. Going in completely blind and just hoping you end up successful without a plan or any sense of context.

Photo by Startaê Team on Unsplash

Not to mention, because of how valuable brand strategy is to new businesses, if you offer this as part of your service, you’ll be able to charge A LOT more than if you…