How to Choose the Right Fonts for Your Design Projects
I’ve gotten pretty good at choosing fonts that “work”, so in this post, I’m going to break it all down for you.
Before you look at a single font
Write down 2 or 3 things you want people to feel or understand about the brand when they interact with the product or website. Depending on the project, you may or may not need to talk to clients or other stakeholders to get clear on this.
As you’re exploring potential typefaces, you’re going to continue asking yourself: “Does this font make the product feel _____?”
Every typeface has an inherent feeling or mood associated with it. It’s sort of like a silent communicator — the words are telling you something, but the typeface those words are displayed in is also telling you something, just on a more subconscious level.
Like anything else, two people could look at the exact same typeface and have different associations because of past experiences or perspectives, so there are exceptions to the “rules” I’m about to explain, but we can still use them for guidance.
